Tag Archives: online advertising

Online retailers get their wish: New Facebook advertising campaign tool provides customer tracking while protecting privacy

On Friday, November 16, 2012, Facebook announced the roll-out of a new conversion tool that  would allow online retailers to track those who visit their site by first clicking on their Facebook ad. The new customer tracking tool is the latest advertising … Continue reading

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Business marketing strategy: Print vs. online advertising

Entrepreneurs starting a business may want to consider the pros and cons of print vs. online advertising. Deciding between online advertising and print advertising can be a time-consuming and costly chore. This task is necessary, however, and may make all … Continue reading

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