Tag Archives: facebook

Online retailers get their wish: New Facebook advertising campaign tool provides customer tracking while protecting privacy

On Friday, November 16, 2012, Facebook announced the roll-out of a new conversion tool that  would allow online retailers to track those who visit their site by first clicking on their Facebook ad. The new customer tracking tool is the latest advertising … Continue reading

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Misclassified Facebook accounts destined for delete — Facebook stock at risk?

Do you have a separate profile for your business? You may soon log on to find that your additional profiles are no longer accessible. On Wednesday, July 31, 2012, Facebook released information showing that 83 million accounts may, in fact, … Continue reading

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Apple WWDC announcements: Friends with Facebook but Google, not so much

The Apple World Wide Developer Conference (WWDC) kicked off Monday in San Francisco, and the sheer amount of innovation revealed so far is enough to impress even the most jaded techie. Announcements during the conference included revelations about high-definition screens, … Continue reading

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IPO stock valuation continues freefall — Zuckerberg & FB execs named in class action lawsuit

In the weeks leading up to the much anticipated public offering (IPO) of Facebook stock, a steady increase in the number of shares was offered for sale by large inside investors. Once trading began, the flood of shares caused the … Continue reading

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Facebook IPO kickoff — Zuckerberg to control of what could be $100 billion valuation

The Facebook IPO kicked off last week with presentations to fund managers in cities across the country. It is expected that the initial public offering of shares will begin on May 18, 2012, with share prices set from $28 to … Continue reading

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Facebook IPO sparks Yahoo lawsuit and charges of securities fraud — Setback for FB?

The Facebook IPO will take the next step on the road to its initial stock offering on Monday, March 19, 2012 when it will host a private presentation to investment analysts. The company announced that it will outline its strategy … Continue reading

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Facebook IPO slated to be largest in history of Silicon Valley, but will it make you rich?

On February 1, 2012, Facebook created buzz in the investment world by filing its prospectus for an initial public offering (IPO). The Facebook IPO, projected to be $5 billion, will be the largest in the history of Silicon Valley. Facebook … Continue reading

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Hotel industry trends include using social media marketing

Hotel industry trends are leaning towards a social media marketing component. Social media websites like Facebook give the hotel industry a new platform for reaching customers. Rather than using a static web page, social media marketing uses engaging, real time, … Continue reading

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