Tag Archives: Facebook Ads

Online retailers get their wish: New Facebook advertising campaign tool provides customer tracking while protecting privacy

On Friday, November 16, 2012, Facebook announced the roll-out of a new conversion tool that  would allow online retailers to track those who visit their site by first clicking on their Facebook ad. The new customer tracking tool is the latest advertising … Continue reading

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Facebook Ads trump Google Adwords for target marketing power

Businesses are beginning to exploit the target marketing capability of Facebook ads. Unlike a Google Adwords campaign, Facebook advertisements can be used to create a fan base and build relationships with customers and potential customers.

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